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DIAMONDS
For centuries diamonds have been regarded as magical, beautiful, mysterious, and powerful. They have been sought after, fought over, and even worshiped. Diamonds are associated with wealth, achievement, status and love. Consequently, people buy diamonds for all of these reasons, but the single greatest reason is as a token of love!
However, most diamonds are not as beautiful as they could be. The term "ideal" is widely used today when referring to a diamond.
The ad say's "come in and see why our ideal-cut diamond is....."
Come in and let us show you what an Ideal-cut diamond is, and why there is only one true Ideal-cut diamond. It is not a store or national brand, but a narrow set of proportions, together with a measure of the light performance of the diamond. We'll help you understand what the World's most beautiful diamond is made of! There is a difference.
We specialize in selling IDEAL-CUT diamonds. IDEAL-CUT diamonds are the world's most beautiful! All diamonds have some brilliance, but an ideal-cut will offer the maximum balance of brilliance, sparkle and fire.
When a diamond is cut even slightly too deep or too shallow (as is most often the case), light "leaks" out of the bottom of the diamond instead of reflecting back at you. This explains why some diamonds are so much more brilliant than others.
Here we have put an ideal-cut diamond and a "spread" or too shallow diamond side by side directly on our scanner. Can you believe the difference? These are both round brilliant-cut diamonds with 58 facets! They just have different proportions.
Here are two diamonds with GIA reports that have the same color and clarity grades. Do you know what can not be found on any diamond report? BRILLIANCE, or SPARKLE
The Forgotten C - A Cut Above All Others
The Forgotten C - A Cut Above All Others
The Forgotten C - A Cut Above All Others
The Forgotten C... Cut
Most people have heard of the 4 C’s of diamond grading. They are Cut, Color, Clarity & Carat weight. Unfortunately, Cut is the least understood factor in diamond grading. In gem quality diamonds, Cut has more to do with beauty than any single characteristic of the 4 C’s. Cut has a lot to do with value and price, too. One may choose to compromise on color, clarity or size, but to ensure that you have the most brilliant diamond possible, never compromise on cut.
What is Ideal Cut
The Forgotten C - A Cut Above All Others
The Forgotten C - A Cut Above All Others
An Ideal Cut is simply a diamond cut to ideal proportions. In the early 1900s, mathematician Marcel Tolkowski published the results of his work (Diamond Design, London, 1919) which became the basis for the model known today as the "Ideal cut". Although present tastes call for slightly larger tables than the 53% of the girdle diameter that was worked out by Tolkowski, for almost seven decades this basic formula remains the standard in the diamond world. Ideal cut dictates that every facet be placed at exact angles and proportions that create an ideal balance between maximum brilliance (return of light to the eye) and dispersion or "fire" (the prism effect that separates white light into its spectral colors). To gain this optimum reflection and refraction of light, the cutter must be willing to sacrifice expensive material, losing valuable carat weight to yield a smaller diamond of superior beauty.
Ideal cut diamonds often involve substantial weight loss versus diamonds cutonly for size as in above drawing. Note: larger stone would have a big table, shallow crown angles and a "knife edge" girdle.